2022

The whole idea was born one summer evening in 2022, I couldn't find what I really wanted, so I created it myself.
There wasn't an identity or a concept yet, everything would develop little by little, learning on my own to understand how it worked

  • The first digital logo

    We chose a minimal method, we put together the first and the last letter, one under the other.

  • The first 3D graphic

    We were designing our first collection which at the same time allowed us to improve our skills, to create the 3D of the iconic fleece jacket it took us about a month

2023

The year where we actually started and introduced to this new world, realized only two collections but so useful to build our identity and to let understand the right way

  • The FIRST drop

    So happy with how it came out, after about eight months it finally came to life and the project was officially online

  • Identity and Concept

    Started creating our own identity, here the brand symbol (stick man) was born and we chose to represent our island, Sicily. We're not just creating clothing, we building a "Meaning over just design".

  • Summer season

    We dealed our first sponsors for two local big events and launch our second collection, from this moment we will go around Sicily to shot the collection, not outside.

  • The level up

    Work in process for my future favorite collection so far, so much works on it: 100 limited pieces, each one numbered and each one with his own design. Here we understand how to express ourself through garments and images.

2024

Here we had the opportunity to best apply what we had learned, but above all I began to understand the direction of the brand and it was the right one.

  • Sold out

    Released and made our first sold out in few weeks, what a feeling (oh and the shooting in Noto was so cool).

  • First Anniversary

    To thank our small community that helped us in our first year, we decided to create a limited-time event with tons of discounts never seen before in store. It was amazing and we never received so many orders in a day.

  • and Summer season 24'?

    Unfortunately we had big problems with production and we were not able to recover in time, we limited ourselves to restocking the tees from the previous season and directly jump into the new one.

  • THE STUDIO

    One of the most important steps, having a space completely dedicated to the brand has allowed us to focus and improve, even with the contents, to be more professional, but above all more efficient.

2025

What a year, so many new updates, we are now able to improve and go on more professionally, starting with a great collection and going on with many news

  • The first Magazine

    Dedicated and created for the FW25 collection, only a few pieces were available to customers who purchased. A piece that tells the story and the meaning behind it, as well as inaugurating and describing the new collection.

  • Fall/Winter 25'

    Our first jeans introduced accompanied by the two iconic long sleeves, shooting made in Catania

  • The Zip 2.0

    Do you remember the sold out drop of winter 24'? After many requests, we have restocked them in a 2.0 version with new details and higher quality.

  • 2nd Anniversary

    We've ramped up the drops, and they've been a huge success, but there's always a downside: we weren't able to create an exclusive event for our second anniversary. To thank our supporters once again, we've created some huge discounts.

  • The sun has risen

    A collection that expresses who we are, dedicated to Sicily. It fully represents an increasingly stronger identity. This time, design and concept melt together .

  • First collab with a store

    Seeing your products on the shelves of a store is a great satisfaction, we can see customers' impressions more live.

  • First business trip

    We decided to invest even more in research into the quality of materials, new techniques, and inspiration. We went to London to discover all this.

  • First tests and pre-release

    After extensive testing on the best fabrics lasting approximately 4 months, we are releasing the first thermo-reactive card holder exclusively to our members.

2026

Last year was so full and rich of news, this one will be much more, be part of the journey.

  • First short film

    To start the 2026 and make an higher steap. In anticipation of the new collection featuring the two most complex pieces ever made.

  • THE Winter 26'

    First release of the year, there has never been a release so complex between the difficulty of the card holder fabric and the structural difficulty of the work jacket. So proud of the final result, enjoy it.